I’m a journalist and communications specialist with a background in advertising client services. My expertise spans science journalism, documentary production, branded content, media relations and corporate communication.
As a journalist and producer, I’ve freelanced for outlets like CBC, the Toronto Star, and University Affairs and worked on documentaries for Discovery US and The Nature of Things.
Client-side I’ve worked on events and campaigns, written short and long-form health and science articles, marketing collateral, ad copy, one-pagers, press releases, president’s messages and donor reports, as well as created web content and managed newsletters at the Canadian Institute for Advanced Research — a largely government-funded research institute charged with leading the Pan-Canadian Artificial Intelligence Strategy.
Agency side I’ve worked as a producer on documentary-style branded content for brands such as Scotiabank and Bayer HealthCare, interviewing internal staff, consolidating their expert knowledge and crafting compelling stories for external audiences.
My eclectic background features a Master’s in Journalism from Northwestern University in Chicago, a Marketing Management Certificate from George Brown College and a Bachelor’s degree in Political Science and Cinema Studies from the University of Toronto. It’s the perfect broad base for approaching any story.
