About

I’m a journalist and communications specialist with a background in advertising client services. My expertise spans science journalism, documentary production, branded content, media relations and corporate communication.

As a journalist and producer, I’ve freelanced for outlets like CBC and University Affairs and worked on documentaries for Discovery US.

Client-side I’ve worked on events and campaigns, written short and long-form health and science articles, marketing collateral, ad copy, one-pagers, press releases, president’s messages and donor reports, as well as created web content and managed newsletters at the Canadian Institute for Advanced Research — a largely government-funded research institute charged with leading the Pan-Canadian Artificial Intelligence Strategy.

Agency side I’ve worked as a producer on documentary-style branded content for brands such as Scotiabank and Bayer HealthCare, interviewing internal staff, consolidating their expert knowledge and crafting compelling stories for external audiences.

My eclectic background features a Master’s in Journalism from Northwestern University in Chicago, a Marketing Management Certificate from George Brown College and a Bachelor’s degree in Political Science and Cinema Studies from the University of Toronto. It’s the perfect broad base for approaching any story.

Services

WRITING & RESEARCH
For publications, broadcast, brands and digital.
Expertise in medical and science writing, travel, culture, career and interiors.

PRODUCTION
Research & Interviewing (Health & Science specialization)
Assistant/Associate Producing (audio, podcast, video)
Story editing / Paper editing
Digital Production
– Content Strategy
– Content Production
– Social Media Strategy & Community Management
– Email Newsletters
Coordinating (Production & Post Production)
Basic Graphic Design
Basic Videography
Basic Post Production file conversion & misc. junior editor tasks

MARKETING / BRANDED CONTENT
PR & Media Relations
Editorial Planning
Content Strategy & Consulting
Social Media Strategy
Project Management
Web Copy (with a focus on SEO and SEM)
Blog Posts
E-Newsletters
White Papers / E-books
Advertorials

Please email evoinigescu [at] gmail [dot] com for an up-to-date rate card.

Writing

Before going freelance full-time in 2018, I worked as a Writer and Communications Specialist at CIFAR, the Canadian Institute for Advanced Research where I got to write about the ground-breaking, big-picture research being done by CIFAR fellows around the world.

In the past, I’ve interned and freelanced at a number of publications including The International New York Times, Where Toronto, The Toronto Standard, and the Collective Quarterly. My specialties lie in health and science journalism, and travel and culture writing. I also enjoy writing about career development and interiors.  You can find a selection of my written work below.
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Video

Past Work

The Women Who Loves Giraffes

Full-length Documentary Feature (2018)
Role: Production/post-production coordination, digital production and content strategy, assistant videography and editing, basic graphic design. 

Don’t Blink

Facebook Watch limited series for Discovery (2018)
Role: Research, pre-interviews, production coordination.

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Audio

Bargaining for the common good

Event podcast (December 2018)
AMAPCEO & the Broadbent Institute Present – Bargaining for the Common with Mary Cathryn Ricker

How are union activists building power in Trump’s America? Are there insights for Ontario labour and community activists today?

On December 4, 2018, Mary Cathryn Ricker of the American Federation of Teachers shared her pioneering work on centering community demands in union bargaining and building power for both unions and greater communities in times of crisis. Her address was followed by a sit down chat with journalist Elamin Abdelmahmoud.
Role: recording, narration script, editing.

Des Coulam’s Paris Sounds

Audio profile (December 2014)
For Des Coulam, a sound archivist living in Paris, thinking about sound is second nature — so much so, that when he ended up in the hospital, worn down by decades of working in international business, he grabbed his recorder to capture the sounds of his stay in the intensive care unit. These were the sounds of the moment that made him decide to quit business and pursue his life’s passion: sound.
Role: research, interviews, recording, editing.

Continue reading “Audio”